Pura Vida Miami

Pura Vida Miami is a wellness and lifestyle brand dedicated to making healthy, nutritious food an accessible and enjoyable part of everyday life. Founded in South Florida in 2012 by Omer Horev, the brand offers a diverse menu of vibrant, satisfying dishes made with high-quality, clean ingredients, including vegan and gluten-free options.

Guided by the belief that health is happiness, Pura Vida Miami creates welcoming spaces that inspire balanced living and foster community. Its commitment extends beyond the menu through conscious, sustainable practices, including preparing fresh produce in-house, composting food waste, supporting local farmers, partnering with community organizations, and participating in beach cleanups.

Led by Omer and Jen Horev, Pura Vida Miami continues to grow while staying true to its mission of promoting healthier choices, environmental responsibility, and a happier, more connected community.