The Holiday Promenade

Thursday, December 11, 2025

5:00 PM - 9:00 PM

Water Street

Step into the magic of the season at The Holiday Promenade - an enchanting evening of festive shopping, live entertainment, and winter cheer!

Experience a curated holiday market featuring 40+ local makers and artisans, each offering unique, handcrafted gifts perfect for everyone on your list. From cozy knits and candles to jewelry, art, and gourmet treats, you'll find inspired treasures that celebrate the spirit of giving.

Enjoy the warm glow of lights and the joyful sounds of live musical performances throughout the night. Stroll beneath gently falling snow as you browse, creating a picture-perfect winter wonderland right in the heart of the city.

Savor the flavors of the season in our food and beverage area, inspired by the cozy charm of a traditional German Christmas market. Indulge in festive bites, mulled wine, and hot cocoa while you mingle and make merry.

ADDRESS: 971 Water St Tampa, FL 33602 United States

FREE

Unwrap Happiness

The unofficial home of holiday celebration, community, and festive cheer, here, get ready to unwrap happiness, and enjoy countless moments to enjoy with friends and family. Lighting up Water Street's evening skies, festivities begin at 5 p.m. with live music, tasty treats and holiday vendors to make your holiday season a little more special.

Mingle & Jingle

Shop with over 40+ local makers and artisans and enjoy seasonal activities and performances all under the picture-perfect backdrop of our neighborhood holiday decor. There is an experience here for every holiday lover, big and small.

The Merry Market

Find handcrafted gifts from over 40 curated local makers and artisans.

carolers sing in vintage clothing in front of a large lighted tree on Water Street

Seasonal Songbook

Sing along to festive melodies, seasonal tunes, and lively performances.

Glow & Snow Plaza

Stroll under glowing lights and falling snow with live music all around.

German Holiday Haus

Enjoy German market flavors with festive bites and warming drinks.

Winter Wonders

The perfect atmosphere for gifts and festive finds in a seasonal wonderland.

Making Spirits Bright

Celebrate community, creativity, and the joy of the holidays at The Holiday Promenade. Your destination for gifting, gathering, and seasonal magic.

The Sol Of The Holidays

Visitors at Holiday Promenade will be treated to the soulful sounds of Shelby Sol. With roots in classical piano, church vocals, and a palette of neo-soul influence, Shelby brings a captivating and magnetic energy to every performance. Shelby will transform the evening into a festive experience that perfectly complements the twinkling lights, lively market, and winter wonderland atmosphere.

Festive Culinary Delights

Raybon Plaza will be transformed into a culinary corner bringing together a mix of seasonal treats and savory bites. From sweet indulgences to hearty favorites, local vendors will offer something for every palate. Enjoy the sights and smells of the holidays, sampling unique flavors that make this season the one to wait for!

two women pose for a photo in a Volkswagen van

Follow The Glow To Winter Wonderland

Duration
The Holiday Promenade is a one-night-only festive shopping experience that begins at 5 p.m. on Thursday, December 11th and ends at 9 p.m. that same evening.
Location
The Holiday Promenade takes place across multiple city blocks on Water Street and surrounding side streets and pocket parks.
Parking
Numerous parking options are available across the Water Street Tampa and Channel districts. Please visit our Parking portal to find locations and book parking reservations in advance.
Food & Beverages
Choose from a wide variety of food and drink options from restaurants and bars across the Water Street Tampa neighborhood and at Sparkman Wharf. Check out the directory here.